Photorealistic 3D planograms for CPG brands, brokers and retail teams.
The category was built on flat diagrams, brittle spreadsheets, and 2D screenshots. Planogrammer adds to them with a real-time, photorealistic 3D instrument — engineered by GOODS and deployed inside client engagements to take a shelf from concept to a visual everyone can review before it is built.
The shelf assortment shown is for demonstration purposes only. Product placement, pricing, and availability are illustrative and do not reflect current merchandising strategies or brand endorsements. Brand imagery and trade dress featured in this demonstration are used with written permission from the brands.
The schematic layer maps every SKU's shelf space as a dimensioned shell, and the analytics overlay shades those shells by velocity — units per week, dollars per week, per linear inch, or days of supply — so opportunity and waste are visible at a glance across the whole set.
Bottles, jugs, cans, produce, and proteins are built from scratch as parametric geometry — profiles, lathes, and procedural surfaces authored to spec rather than pulled from a stock model library. Change a dimension and the object rebuilds.
The same engine that builds a cooler set builds a full bar — service wells, ice bins, drainboards, tap towers, glass-door reach-ins, and lit back bar display. Below is a recent bar concept modeled end to end.
Most planograms are flat, brittle, and disconnected from how stores actually exist.
Across GOODS engagements we kept hitting the same wall: spreadsheets and 2D diagrams can't capture the spatial reality of a retail environment. Teams guess at adjacencies, miss sight lines, and struggle to communicate merchandising intent.
So we built our own instrument — and use it on every engagement that needs it.
Planogrammer turns merchandising into a spatial model — from SKU facings to full store environments — so our work with brands, retailers, and investors is grounded in physical truth rather than abstraction.
Three ways teams try to solve spatial merchandising today — and where Planogrammer sits.
Annual licenses, dedicated seats, and a learning curve measured in months. Powerful for enterprise category teams — but you're buying software, training, and headcount before you see a single shelf.
Cheaper seats, simpler drawing. But the work is still yours, and the output is still a diagram — flat renders that buyers squint at instead of shelves they can walk.
A proprietary 3D environment engine, operated by the people who built it, inside your engagement. Photorealistic shelves, cases, and full stores — delivered, not licensed. The cost includes the work.
No license. No seats. No training. No procurement cycle. You get the shelf.
Capability coverage across the GOODS engagement portfolio. Where a project needs something not shown here, we build it to match as part of the engagement.
Model shelf sets and test category flows before committing to physical changes.
Visualize where new SKUs fit within existing assortments and fixtures.
3D visuals that communicate merchandising intent to buyers and category teams.
Build aisles, departments, endcaps, and entire store environments.
Test "what if" configurations and compare current vs. proposed states.
Document and analyze retail presence for diligence and portfolio review.
Every engagement starts with one of these. Most touch three or four before the category review is done.
Walk into Whole Foods, Sprouts, or a regional chain with the set already built.
A brand prepping for a category review builds a photorealistic shelf showing its SKUs in-set beside the real competitive lineup, at proposed facing counts. The hero render drops straight into the pitch deck and lets a buyer see the set before committing a single linear inch.
Propose a section reset with a clean before/after, then export the spec for the field.
Export the item list as the reset spec the retailer's team can execute against. The 2D elevation view gives field teams a printable schematic to replicate in-store — no guesswork between proposal and build.
Turn a "give us more facings" ask into a defensible number.
Pair proposed facings with velocity data to show a brand is under-spaced relative to its sales rate. The share-of-shelf overlay quantifies current versus proposed presence. This is the natural bridge to your analytics practice.
Before a print run is committed, test whether the label reads at shelf distance.
Compare design or flavor-color options side by side in the real competitive context. The question stops being "how does this look as a flat mockup" and becomes "is it legible from a few feet away, surrounded by everyone else."
See a new flavor, format, or pack size on shelf before tooling locks in.
Useful for pressure-testing pack-out and assortment decisions when the SKU only exists as a concept. Catch the misfits — wrong height, lost in the set, too close to a competitor color — before production.
Brokers repping a portfolio can build sets on their own calls.
Show retailers where a brand fits, or show a brand where it would sit in a given account. This plugs directly into the broker and referral network as a tool they actively use, not a deliverable they wait for.
Visualize trade spend before it's spent.
Mock up secondary displays, PDQ shippers, end caps, and club-store caddy or pallet presentations ahead of a promo. Validate the build, the SRP, and the visual story before purchase orders go out.
Produce bins, refrigerated cases, and seafood-on-ice — rendered with realism.
Plan beyond dry grocery gondolas. Most lightweight planogram tools can't render a produce bin or a fishmonger case with any fidelity, and you now can. This is a genuine differentiator for fresh-forward brands.
Make the retail future concrete instead of describing it.
Show how a brand will look at scale across retail, built into a fundraising deck or an internal vision document. A way to make a brand vision concrete for internal and external audiences.
Close the gap between what was sold in and what gets built on the shelf.
Give field reps and merchandisers a visual target to replicate. The 2D elevation export serves as the execution schematic; the item list confirms facings and placement. Store checks have a clear reference to compare against.
Which of the ten is on your desk this quarter? Bring it to GOODS and we'll build the set inside an engagement.
Sample renders from the engine demonstrating material, label, and shadow fidelity across fixture types.
Every Planogrammer shelf publishes to a simple, password-protected URL. Buyers, brokers, and field teams open it in any browser — full 3D, nothing to install, no viewer license. The deliverable is a link.
Planogrammer isn't sold. It's deployed inside GOODS engagements where spatial merchandising accuracy matters.
We discuss the merchandising problem, retailer context, and what spatial truth is needed.
Planogrammer is provisioned to the engagement alongside the rest of the GOODS operating stack.
Your team and ours work inside the tool. No license, no seat math, no procurement cycle.
kevin@goodsintelligence.com
Planogrammer is one of several internal instruments GOODS uses across consumer and retail engagements.
Data, insights, FP&A, forecasting, merchandising, and strategy — embedded directly in consumer brand and retail operations. Planogrammer lives here.
Active investor in emerging consumer and retail companies.
Hands-on execution inside client teams — spanning strategy, financial modeling, and retail execution.
More on the broader Goods Group ecosystem: www.goodsgroup.com
Planogrammer is developed and used internally by Goods Intelligence as part of our hands-on work with consumer brands, retailers, and investors. It supports real merchandising decisions inside broader strategy, execution, and diligence engagements.
GOODS is a consultancy, not a software vendor. Rather than selling Planogrammer as a product, our team executes your planogramming and visual merch function directly — using our proprietary 3D suite inside Goods-led engagements where spatial accuracy, context, and judgment matter.
Goods Intelligence is part of the broader Goods Group ecosystem — data and insights, FP&A and strategy, M&A advisory, and venture investing across consumer and retail businesses. Planogrammer is one of several internal tools we've built to support that work. Also see Data HUD and cpgIQ.